OUR WHY
red pill was founded in 2023 because of the growing disconnect in our communities + capital markets
OUR MISSION
To recapitalize + reconnect our communities
OUR VISION
A future where communities + ALL stakeholders are continuously improving.
OUR VALUES
VIRTUE
Fundamentals + prudence + creativity sustain our all-weather platform
ALIGNMENT
Simple + sophisticated alignment catalyzes performance + connection
AUTHENTICITY
Intellectual courage to create at the intersection of what we are good at + what we enjoy + what the market needs
ANTIFRAGILITY
An “of service” mindset - to ALL stakeholders
TRUTH
Our mission, vision and values are guided by our North Star: to consistently seek the truth.
OUR TRUTH
FOR MOST AMERICANS, THE NEIGHBORHOOD REPRESENTS THE NEXUS OF SOCIAL CHANGE.
Now, more than ever, our neighborhoods feel disconnected. A deep-seated misalignment in the way we capitalize real assets is at the root of this disconnect. By aligning developer + community interests, we champion projects that elevate + seamlessly integrate with neighborhood stakeholders, reconnecting our urban cores + communities.
MEET OUR LEADER
red pill Founding Partner Jonathan Lange began his real estate journey in 1995 with his uncle’s Century 21 residential agency.
Today, he is a thought leader, visionary, and explorer of intersections. Prior to launching red pill, Jonathan helped found and co-led Boston Properties' Life Sciences platform, managed the firm’s Los Angeles region, co-founded a multifamily technology venture, and became one of Jones Lang LaSalle’s youngest-ever vice presidents.
Over his 20-year career, he has structured over $11 billion of commercial real estate ventures with leading US pension, sovereign wealth and family office funds, including CalSTRS, Nuveen and GIC.
Jonathan’s multifaceted background led to the creation of red pill, emphasizing alignment + partnership. His commitment to red pill’s mission guides the firm's socially responsible + financially sound practices.
Beyond red pill, Jonathan is co-founder of the environmental non-profit, the Greenbridge Foundation, and serves as an advisor to, and board member of, nonprofit + for-profit organizations alike. He treasures moments with his six nieces and draws inspiration exploring our nation's most dynamic neighborhoods. He received his Masters of Business Administration from The Wharton School.